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Friday, March 11, 2011

PlayStation®Move does Lily Allen’s Lucy In Disguise

PlayStation®Move announces second collaboration with Lily Allen’s fashion concep Lucy In Disguise.

What do you get if you cross a pop sensation, scanty underware and PlayStation Move?

...Lucy in Disguise

Darkmatters are happy to announce that a new collaboration between PlayStation®Move and Lucy In Disguise to celebrate London Fashion Week. The collaboration see’s Lucy in Disguise founders Lily Allen and Sarah Owen produce a new three minute short film and a special new window installation inspired by movement.

PlayStation Move is the funkiest way to play games on PlayStation 3, users just need to pick up the Move controller and interact with the game on a whole new level! As part of the relationship, Lucy in Disguise was one of the first places in the UK to showcase the new games available with PlayStation Move.

Lucy In Disguise is a unique concept store from sisters Lily Allen & Sarah Owen. Visitors are able to delve into Lucy’s wardrobe and hire or purchase beautifully selected vintage clothing from the 20’s all the way through to the 90’s, along with Lucy In Disguise branded products such as T-Shirts, candles and screen prints. There are two Sony PlayStation installations in store, one for the boys and one for the girls.

The short film explores the theme of time travel - produced and styled by Lily Allen and Sarah Owen and directed by Marie Kristiansen.

The short sees Lucy getting ready for a night out and being drawn into her closet and taken on a magical fashion time tour through different fashion era’s from the 1980’s back to the 1920’s. Part of the inspiration for the short has come from Lily and Sarah’s favourite PlayStation Move game Buzz! The Ultimate Music Quiz.

Watch the film here:

In the behind the scenes making of, Lily and Sarah are transformed into Buzz! quiz contestants, scanning their face into the game and choosing their 80’s inspired outfits before battling it out to see who will be named Buzz! Ultimate Music Quiz champion. Lily and Sarah have also created a Lucy in Disguise PlayStation Buzz quiz to go with the short.

You can view the video and Lucy’s new blog and fashion tips at http://www.lucyindisguiselondon.com/

‘For our second Lucy in Disguise film project we wanted to explore fashion through the ages - the film like the store is about girls living it up in a fantasy world, where we rule and are let loose. Out of all the PlayStation Move games we play, Buzz: The Ultimate Music Quiz felt like the perfect accompaniment! ’ Lily Allen and Sarah Owen

Alongside the film will be a special motion sensitive light window at the Covent Garden Store commissioned by PlayStation Move and inspired by the idea of movement in fashion.

The installation has been designed by Deniz Kurtel so if you're in the area, why not drop on by to check it out?

Here's the earlier film:

About PlayStation Move

PlayStation® Move launched worldwide on the 17th September 2010, offering a motion-based, high definition gaming experience unlike anything currently on the market. Unlike existing motion controllers, the PlayStation® Move controller delivers unmatched accuracy through its advanced sensors as well as a colour changing sphere which is tracked by the PlayStation Eye camera. Through the PlayStation Move system, both fast and subtle motion can be detected and users can provide direct input through action buttons and analogue triggers as well as capturing their own voice or image through the PlayStation Eye.

About Sony Computer Entertainment Europe Ltd

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PlayStation®3, PlayStation®2, PSP™ (PlayStation®Portable) and PlayStation®Network software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PlayStation 3 in November 2006, 47.9 million units have been sold globally and continue to be sold at a record level. Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 149.8 million systems worldwide. Since its launch at the end of 2004, over 67.8 million PSPs have been sold globally, highlighting the importance of the portable entertainment market. With the huge increase in interest and accessibility of network applications and network gaming, more than 69 million accounts have registered to PlayStation Network, the free-to-access interactive environment, and over 1.43 billion items have been downloaded.

More information about PlayStation products can be found at http://www.playstation.com/ 

PlayStation, the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PS3 and PSP are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

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